NASCAR Sprint Cup Kentucky, Wimbledon Women’s Finals, UFC Prelims lead cable sports for Saturday July 11, 2015

July 14, 2015

NASCAR Sprint Cup racing’s Quaker State 400 at Kentucky Speedway led viewership of  Saturday’s cable sports programming with 3.216 million viewers and a 0.6 adults 18-49 rating on NBCSN. The pre-race coverage averaged 1.712 million and the post-race coverage average 1.075 million viewers. Nearly six hours of coverage on ESPN of Serena Williams win in the women’s finals at Wimbledon, which included an encore telecast averaged 1.428 million. At least for Nielsen/advertising…


PBC Boxing primetime NBC overnight down 4% from April 11 telecast and 26% from March 7 premiere

June 21, 2015

PBC Boxing in Primetime scored a 1.86 overnight rating.  That’s down 4% from the 1.94 overnight rating on April 11th in primetime and down 26% from PBC’s primetime premiere on March 7 that scored a 2.53 overnight rating. Update: while the overnight rating was only down 4% from April, nationwide viewership was down 21%. Top Markets household rating/share: Cincinnati, 4.1/8 Oklahoma City, 3.4/6 New Orleans, 3.2/5 Tulsa, 3.0/6 Greenville, 2.9/5 Albuquerque,…


Saturday afternoon PBC Boxing on NBC draws 0.85 overnight rating

Late Saturday afternoon PBC Boxing on NBC drew a 0.85 overnight rating. That’s on par with the 0.9 overnight rating PBC Boxing drew on CBS at 4pm on May 9 (which was down from a 1.1 on April 4). Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population….

May 26, 2015

PBC Boxing primetime NBC overnight down 23% from March 7 debut

Update: Per NBC Sports Saturday’s PBC primetime telecast on NBC averaged 2.9 million viewers and peaked with 3.4 million viewers. The 2.9 million was down 15% from the first primetime telecast on March 7 that averaged 3.4 million and peaked with 4.2 million viewers. PBC Boxing’s second outing in primetime on NBC scored a 1.94 overnight household rating according to NBC and peaked from 10:30-11p wit a 2.38 rating.  That’s down…

April 12, 2015

PBC Boxing on NBC averages 3.4 million viewers, peaked at 4.2 million

March 8, 2015

Update: in the final numbers the event averaged 3.4 million viewers on NBC and peaked with 4.2 million viewers between 10:30p-11p. Per NBC Sports PR, last night’s debut of PBC Boxing in primetime on NBC averaged a 2.53/5 household rating/share from 8:30-11p ET and was highest-rated sporting event from 9-11p ET (2.67). The 2.53 overnight rating nearly tripled NBC average for Saturday afternoon fights from 2012-14 (.88) according to NBC….