Total Audience Delivery measurement delivering for ESPN

December 7, 2017

ESPN just released a batch of numbers resulting from switching to Nielsen’s Total Audience Delivery (TAD) measurement service in late September. What is TAD? It is the ratings you’ve been used to seeing for the past decade+ (TV + DVR) PLUS streaming and out of home viewing (OOH). If you’re not really into the numbers the story is that ESPN is getting some bang for it’s TAD buck: as a result…

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