Exaggerator won at The Preakness which drew a 6.2/14 overnight rating/share on Saturday. That’s up 6.9% from last year’s 5.8 overnight but still a smidge off the 6.3 overnight rating the race drew in 2014.
While that’s good news for NBC, Exaggerator’s win is a mixed-bag for the network. With no shot at a Triple Crown this year the ratings for the Belmont Stakes will fall far short of last year’s numbers.
Per NBC Sports the Preakness peaked with 8.0/18 household rating/share from 6:45-7:00pm.
Top local markets via NBC Sports PR:
Baltimore 19.7/38
Louisville 14.6/28
Ft. Myers 13.6/24
Richmond 10.6/18
West Palm 10.4/19
Wash D.C. 9.6/20
Buffalo 9.3/17
Knoxville 9.2/16
Orlando 8.8/19
Cincy 8.7/18
Philly 8.7/17
Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The overnight household rating is the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.
Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV were tuned-in.