Third primetime PBC on NBC telecast averages 2.3 million, the primetime ratings trend is not PBC’s friend

 

Saturday’s primetime PBC Boxing telecast on NBC averaged 2.3 million viewers. While the overnight rating (which measures only the top 56 markets) was down just 4% from the second primetime PBC telecast on NBC on April 11, national viewership was down 21% versus the 2.9 million the April 11 telecast averaged.

Worse still Saturday’s 2.3 million average was down 45% from the 4.2 million the premier telecast on March 7.

 

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