Titans vs. Jaguars, December 18, 2014

Titans/Jaguars, Warriors/Thunder, Knicks/Bulls, UConn/Duke, PTI lead cable sports TV ratings for Thursday December 18, 2014


Even though it was the lowest-rated, least-watched Thursday Night Football game of the season, with 4.85 million viewers and a 1.6 adults 18-49 rating NFL Network’s Thursday Night Football matchup between the Tennessee Titans and Jacksonville Jaguars still easily led all of the cable sports networks (and all of cable for that matter, though it was crushed by a Big Bang Theory repeat on CBS).

The late TNT NBA game was second in viewership for the cable sports nets with the Golden State Warriors win over the Oklahoma City Thunder averaging 2.03 million viewers. The earlier Knicks vs Bulls averaged 1.75M

Connecticut vs. Duke college hoops led ESPN averaging 1.75 million viewers. Pardon The Interruption was 2nd on ESPN with 1.14 million and day two of the Around The Horn Tournament of Champions drew 794K.

Cable Sports TV Ratings for Wednesday December 18, 2014:

We haven’t seen the deep dive yet but will post as soon as we do. We expect more than a couple of delays over the next couple of weeks due Nielsen-related holiday delays and some of our sources taking well-deserved vacations.

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people.  So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…

Leave a Reply