USA-Colombia Peaked with 6.4 million, St. Louis top local market


We had the 4.716 million viewer average for the match in our daily cable ratings report, but here are the press notes from Fox with a lot more ratings trivia:

Momentum Continues as USA – Colombia Sets New FOX Sports 1 Audience Records

FIFA WOMEN’S WORLD CUP 2015™ Round of 16 Match Draws 4.7 Million Viewers; Smashes FOX Sports 1 Soccer Mark

Match is Third Most-Watched Program in FOX Sports 1 History

Vancouver, B.C. – The U.S. Women’s National Team won its FIFA WOMEN’S WORLD CUP 2015™ Round of 16 match over Colombia last night 2-0 in Edmonton to earn a spot in the Quarterfinal Round on Friday, June 26 (7:30 PM ET on FOX) against China, and viewership set more milestones for  FOX Sports 1, according to Nielsen.

USA – Colombia Highlights:

–       USA – Colombia attracted 4.7 million viewers, setting a new record for soccer on FOX Sports 1, beating the previous mark of 3.3 million set earlier in the tournament (USA-Australia Group Stage) by 42%.  It is the most-watched soccer match on cable since last year’s World Cup.

–       Viewership for the match peaked at 6.4 million in the 9:30-9:45 PM ET quarter hour.

–       With an audience of 4.7 million, USA – Colombia now ranks as the third most-watched program in FOX Sports 1 history, trailing only Game 4 (5.1 million) and Game 5 (4.9 million) of the 2014 National League Championship Series featuring the St. Louis Cardinals and San Francisco Giants.

–       While third in average audience, USA – Colombia is the most-watched telecast in FOX Sports 1 history among Adults 18-49 with 2.3 million viewers, dropping UFC FIGHT NIGHT: MCGREGOR VS. SIVER (1/18/15) to second (1.7 million).

–       USA – Colombia is the second most-watched match of the tournament, not only topping the USA – Australia Group Stage match on FOX Sports 1 (3.3 million), but also USA – Sweden on FOX broadcast network (4.5 million).

–       USA – Colombia delivered FOX Sports GO over 120,000 unique streamers, making it the highest-viewed simulcast in the app’s history, besting the 2014 World Series Game 7 simulcast by +17% (103,000 uniques).

–       St. Louis led all metered markets with a 5.3 rating, followed by Washington, D.C. (5.0), Philadelphia (4.9), Orlando (4.4), Norfolk (4.3), Richmond (4.2), Sacramento (4.0), New York (3.9), Los Angeles (3.9) and Seattle (3.8).

Tournament Summary

–       Combined average viewership for the FIFA WOMEN’S WORLD CUP 2015™ on FOX, FOX Sports 1 and FOX Sports 2 through Sunday’s Round of 16 matches, plus the USA – Colombia match last night,  is 1.0 million, +79% compared to the complete Group Stage average on ESPN/ESPN2 in 2011 (559,000).


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