USA-Sweden Women’s World Cup match averages 4.5 million viewers on Fox


More good, and record-breaking numbers for the FIFA Women’s World Cup 2015. Here are the bullet points via Fox Sports PR:

  • The match attracted 4.5 million viewers, and is the most-watched FIFA Women’s World Cup Group Stage match ever (supplanting Monday’s USA-Australia match), and is the most-watched soccer match ever on FOX, displacing the 2011 UEFA Champions League Final between Barcelona and Manchester United which posted 2.6 million viewers by +73%, according to Nielsen.
  • USA-Sweden is the fourth most-watched women’s soccer match of all time, trailing only the following Women’s World Cup matches: USA-China in 1999 (17,975,000); Japan-USA in 2011 (13,458,000); and Brazil-USA in 1999 (4,924,000).
  • The USA-Sweden match posted an audience +36% compared to USA-Australia, the team’s first Group Stage match in this tournament (4.5 million vs. 3.3 million).
  • The audience for USA-Sweden (4.5 million) is +137% better than the USA’s second FIFA Women’s World Cup Group Stage match on ESPN in 2011 (1.9 million viewers).
  • Based on the fast nationals, FOX placed first for the night in primetime among broadcast networks (4.9 million viewers from 8:00-10:00 PM ET), besting ABC and CBS (4.8 million viewers).
  • FOX easily won the night across all key male and adult demographics including Adults 18-49. The entire program posted 2.0 million viewers in the demo, and 2.2 million within primetime.
  • Last night’s match gave FOX its best Friday in primetime since December when it televised the Pac-12 Football Championship Game.
  • Viewership for USA-Sweden peaked from 9:30-9:45 PM ET with 6.4 million viewers.
  • Through the first five match days for which national audience figures are available, plus the USA-Sweden match, the FIFA Women’s World Cup 2015 is averaging 1.061 million viewers, +56% better than 2011’s comparable average of 678,000 on ESPN and ESPN 2.
  • Top 10 Markets for USA-Sweden: Richmond (5.6); Las Vegas (5.1); Milwaukee (5.0); Columbus (4.5); St. Louis (4.3); Washington, D.C.(4.2); Norfolk (4.2); New Orleans (4.2); Providence (4.2); and Dayton (4.2).
  • – Top Markets for both USA matches combined: Washington D.C. (4.3); Richmond (4.0); St. Louis (4.0); Baltimore (3.9); Hartford (3.8); Milwaukee (3.8); Providence (3.5); Kansas City (3.4); Dayton (3.3); Las Vegas (3.2); Los Angeles (3.2); Norfolk (3.2); and Philadelphia (3.2).

Leave a Reply