Will Millennials pay any price to avoid paying for a Cable TV package?


Sports Business Journal’s John Ourand writes that the Ted Leonsis-fronted Monumental Sports Network over the top (AKA: streaming) service has officially launched.

Pricing is $13/month without a one-year commitment and $9/month with a one-year commitment.

Here’s the rub: it doesn’t include streaming of games for the most-prominent teams Leonsis owns: the Washington Wizards and the Washington Capitals.  The good news (I guess) is that if you’re a Wizards or Capitals season ticket holder you’ll get the OTT service bundled-in with your season tickets package.

It’s easier to lower the price than it is to raise it and someday the games might migrate over to the OTT service. But between now and then?  Wacky stuff.

As a fan of Betteridge’s Law of Headlines, “no, millennials will not pay any price to avoid paying for a cable TV package, especially when the price is too high and the service doesn’t offer much* you’d want to watch.”

*I’m not a millennial but I pay my  TV provider $7/month for a package that includes RedZone and a bunch of out-of-my-area regional sports networks (RSNs). Actual games are blacked out on those bonus RSNs but pre/post-game coverage and other coverage is available. As a fan of Bay Area sports but no longer living in the Bay Area I love that I can watch the local pre/post game coverage for the San Francisco Giants. But, $7 is cheaper than $9 or $13, it’s a whole lot of RSNs for multiple cities instead of just one and NFL RedZone is a pretty big deal to me.

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